Here we go, 10 ways to market your book without spending a penny!
1) FREEBIE. Set your book as free and use several FREE promotional services. Yes, I hear what you're saying, how will we make money? I would only suggest doing this if you have several books out. So they get one for free and hopefully enjoy it so much they are compelled to purchase one of your other books.
2) Newsletter. It is free to sign up for Mailchimp or newsletter services, but is invaluable for authors. Work on building a list of genuinely interested readers, so you have a direct way of communicating with your readers! Offer something free for them to join. Their email address is valuable, they won't just join any newsletter, you need to give them incentive. For example, I offer a free guide to self-publishing when authors/writers sign up to my free writing and marketing monthly newsletter: http://wesleysauthorpromoservice.weebly.com/
I do have another newsletter for my horror readers and offer one of my bestselling, award-winning books for free when they sign up for monthly emails of all things horror.
3) Promote into Facebook groups. DO NOT SPAM! Promote every once in a while. Use copywriting to form a powerful text promo, have a professional banner or cover, and a clear message of why you are promoting. Do you want readers? Sales? Reviews? etc. Use your common sense as to how often to promote in that group. If there are only a few readers/authors, don't promote too much. If there are tens of thousands, you can promote a little more often.
4) Use #ff. On Twitter, every Friday, there is something known as FollowFriday. You can use the hashtag #FF and tag followers in a post. Why not use that and post something about your book? Don't be too salesy, post something interesting about the book or how it was created. This will get better results.
5) Be social. It costs nothing to talk with other writers, and when the opportunity presents itself, mention your book. Don't be too salesy, again, just mention in a way that you are proud of it. Or something interesting about it.
6) Blogger. Offer a free copy to a blogger who reviews books in your genre. Preferably one that already has a huge following. Free exposure, free review, and hopefully paid sales as a result.
7) Library. Give a free copy to a library. Insane exposure to hardcore readers that still go to the library. Also, it will be placed in the correct genre, focusing on your core target audience.
8) Optimize. Optimize your site, blog and even social networking pages! Trust me, it will take a few hours, but will be worth it. What is the point in having a blog or site if it is lost in the millions of sites on the web? Make it discoverable by adding labels to pages, site descriptions, images and so on. Look into this, it is worth it. I will try and blog about this very soon as it is something I get asked about quite often, that authors seem to struggle with.
9) Banners. Drive traffic to your site by means of an effective marketing plan, and have plenty of banners of your books on there, with the price clear and a tagline clearly explaining what the book is about, in a nutshell, and suggest the genre so there is no confusion. Again, it is about making the purpose of that ad clear, along with the interested party.
10) Link it up. It is free to put your book on Amazon, Nook, etc. A world of millions of readers. Not enough authors take advantage of this! At the end of your book, ask for a review in a polite professional manner. And give a teaser from another book. And mention all your releases. And mention your newsletter with a signup incentive. They have spent their hard earned cash to buy your book, they are interested, they go to the end so they must have liked it, so use this to your advantage guys. Make every book link to another one. So they end up buying one of your books, and be given teasers and mentioning of your others, leading to a buy-buy-buy strategy! Multiple sales, maybe a new subscriber to your mailing list, and some reviews. It amazes me that still, so many self-published authors don't do this.
There you have it folks, I hope you found that blog helpful. If you have something you would like me to blog about email: firstname.lastname@example.org
Feel free to check out my other blogs: http://blogpostsforwriters.blogspot.com/