Authors starting out, and sometimes seasoned authors struggle with this tricky concept of producing a marketing plan, or marketing campaign, whatever you want to call it.
So I am going to very briefly, but effectively, give you some examples of what you can do in a marketing plan.
1) Give out advance review copies (ARCs) to bloggers who will run your review during the release of your book. Make note of these links so you can promote them intensively for your book launch and even afterward to keep the sales going!
2) Reach out. To radio shows, podcasts, anywhere that you can discuss your book to a new audience, and again, promote your appearance.
3) Launch. Put together a book launch party on Facebook or Goodreads just to make people aware of when your book is released.
4) Pre-Order. Put your book up for pre-order and let people know.
5) Word of mouth. On social media, let people know that your book will be released on a certain date. Ask contacts for retweets, mentions etc to increase awareness.
6) Pre-Reviews. Get reviews before book release. Now Amazon won't allow this, but Goodreads will! List the book on Goodreads a month before the release, send out to reviewers, and when they have read it, assuming they enjoyed it, ask if they wouldn't mind posting reviews/ratings on Goodreads.
7) Collaborate. Do a short story collaboration before launch. Work with an author in your genre on a short story and promote it. You are tapping into the other writer's loyal readers, and they are tapping into yours, win win!
8) Contact Papers/Magazines. Any publication that you think would be interested in mentioning, reviewing your release, email them. Don't hesitate, just do it. The worst they will say is an incredibly polite 'no'.
9) Press Release. Put together a press release. Look online and there are links of how to write a press release.
10) Promote Press Release. Generally promote it, but there are websites online that will feature press releases for FREE. But some do charge so do your research!
11) Do A Blog Tour. Give away snippets from the release for bloggers to feature on their blogs, being seen by the blogger's audience.
12) Book Trailer. Make a book trailer, or pay someone to do it. And yes, promote it.
13) Profile. Change all profile pictures on social media to the book cover for the upcoming release, building a hype.
14) Cover Reveal. As soon as you get the cover back from the designer, or you finish making it (clever you!) do a cover reveal to your readers.
15) Reach Out! Contact other authors and ask for mentions to your book. But be polite, and don't assume they will say yes.
16) Newsletter. Put together a newsletter, build a subscriber list, mention to them when the book is available to purchase. And remind them on the release date.
17) News. Have a news section on your website and be very clear that you have an upcoming book and when it is available for pre-order and to purchase.
18) Imagery Is Everything. Make or pay someone to produce some bold, professional looking banners for your book. Look online at what authors are putting on their banners. I will be blogging a list of what to feature on banners, where to get images, or where to find people who will do a fantastic job for a reasonable fee. So watch this space! Or you can always subscribe to our newsletter if you so wish, we email monthly, including writing & marketing blogs and links to help other authors. You also get a FREE EBOOK 'HOW TO SELL THOUSANDS OF EBOOKS':
TWO CRUCIAL THINGS TO REMEMBER WHEN BOOK MARKETING:
1) Be super polite and understanding.
2) Do anything and everything that will build a hype.
Oh and use your common sense. If on Facebook you only have 50 likes on your author page, then promote every so often. Whereas if you have a Twitter account with several thousand followers, you can promote more frequently. Don't spam, that will give people a bad impression of the book before it's even released!