1) DON'T SPAM.
Spamming is the worst thing you can do as a new author. You'll get a really bad reputation very quickly.
2) POWER OF HASHTAGS.
Many authors overlook this but hashtags increase visibility greatly. Your tweets, posts, shares, will be seen by a much larger audience by just adding a few hashtags: #read #book #amreading and more that relate to your posts.
3) THINK ABOUT YOUR TARGET AUDIENCE.
Again, most authors just promote willy-nilly. But if you don't know your target audience, how do you know who to target and how? Take a beat and research your target audience. This will help you determine where to promote, when, how much time to invest in the promotion, and what promotion would work best (advertisements, active promotion, newsletters etc).
4) HAVE A QUALITY PRODUCT WORTH SELLING.
Did you have your book professionally edited and proofread? Do you have an explosive cover? Did you take time on your blurb? Did you send out advance review copies? Did you devise a worthy marketing campaign and seek professional marketing help also? If you answered yes to all these, then you're set. If not, then it's back to the drawing board!
5) OFFER SOMETHING FREE AT FIRST.
Not a lot of authors want to do this, but freebies are a great way to get a reader's attention and get your work out there. If they like your work after you offered a freebie, then you can bet they'll invest in your next release.
Have two or three books available when you market. If you only have the one book available, there can be no additional sales (upsell). You'll be forgotten by readers. Have more content they can read while you are working on your next book. Because we all know that the best marketing tool is writing that next book!
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