A thorough book launch is crucial for the book to be a success! Here are my 5 tips to guarantee that will happen!
Many authors overlook this feature, but it is a great tool in getting your book off to a cracking start! All the sales you collect during your pre-order period will hit on the release day, shooting you up the ranking. So, market through social media and collect as many as you can!
2) ADVANCE REVIEWS.
Not just customer reviews, but bloggers and respected reviewing websites, will impress readers and influence book sales.
Prepare banners for the pre-order period, release period, and if you are planning on running a giveaway or heavy price discount. Make them bold and informative. Don't bog them down with too much text. All you need is the price, maybe one or two blurbs from reviewers, and a hook line for the book itself.
4) MARKETING SERVICES.
Try and test as many services as you can. Mix them up. Plan to have each service go out during the seven days of your release week. This will keep it in the ranking, ensuring it is seen by many readers.
5) REGULAR INVESTING.
It's not just the launch week, but regular investing is crucial to stay in the limelight and continually be seen by new and interested readers. Invest in monthly marketing/advertising. This could be newsletters, Amazon ads, or social media ads. Figure out a budget, and stick to it. Only spend on marketing what makes sense. Keep track of results so you don't waste your time.
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