I know, we don't all have the time for huge book launches and hectic marketing campaigns. Some authors have day jobs. But worry no more, you can still create a modest marketing campaign and get impressive results. Here is my five-step plan for a quick but effective marketing campaign to give your book a great launch with minimal effort. Which is what we all want, right?
So, firstly, promotional and newsletter advertising services. There are so many services out there for authors. They professionally promote your work or advertise it in a newsletter going out to readers in your genre. Personally, I would research this. Decide on a budget. Some only charge $20 - $50 dollars, others are upwards of $100.
It's best to experiment and see which services work for you. Once you know what works, it will help with future launches. You can erase services that don't pack a punch!
2) Power of Pre-order.
Don't underestimate that pre-order feature. If your book gets plenty of pre-orders, the day it is released, all those sales will hit on the same day, giving it a good chance of getting on those bestseller charts and into the hands of hungry readers!
3) Advance review copies.
Before the launch, write a list of people you know you can trust, reviewers / bloggers, or even friends and family. Don't have a list? Get started reaching out now. Send advance review copies and let them know you'd like a review on Amazon, Goodreads etc, in exchange for the free book. Reviews are essential, and as soon as your book goes live, remind those readers to post those reviews. Hence why a list is essential!
4) Banners galore!
Put banners everywhere. Website. Blog. Social media accounts. This can be to advertise the pre-order, or actual release. Personally, I create banners to do both. Not sure if you can create a good professional banner? Ask around. Authors always know designers, so get networking. Or comment on this blog if you need help. Our company happens to know many professional banner designers.
5) Publish snippets on your blog.
Release teasers on your blog with links to pre-order or order the book. Pick the best sections of the novel. All of it should be great but select a teaser that has strong cliffhangers and great descriptions. Show off your best work.
There you go. Good luck. If you have any questions, don't hesitate to contact us.