1) 99 CENT / PENCE MILLIONAIRE.
Most authors have heard of this phenomenon: the 99 cent millionaire. Basically, if you price your book at 3 or 4 dollars, you have a chance of selling okay, given the cover, blurb, and content are good, and a marketing plan is in place. But, if you price your book at 99 cents / pence, you'll likely sell more, which means more individual readers, more reviews, and a larger outreach. I know what you're thinking, what about the money? Well, if you sell a few more copies at 99 cents the profit will balance out, if not work out for the better. As an author as well as an editor/marketer/formatter, I have found that my books sell greater when priced at 99 cents / pence. You actually make more money than if you priced it higher. And as already said, you are reaching more readers - which is what you want to do - but getting the same (or more) profit.
Never miss out on an upsell. Have banners on your site for your books. Have teasers at the end of your books, advertising your other releases. You get the idea. This will create a snowball effect and have readers going from one of your books, to another, and another.
3) HAVE A PROFESSIONAL LOOKING WEBSITE.
You may think readers won't visit your site. This would be a grave mistake. They may be interested in your other releases, or grabbing a freebie, as many authors offer a free incentive to sign up to their newsletter. Not forgetting, you should mention your website at the back of every book, enticing them to go and check it out. So, why would you have a shabby site? Make it professional. If you don't know how, find help.
4) HAVE A SOCIAL MEDIA PRESENCE.
We all have our preferred sites, whether it be Twitter, Pinterest, FB, Instagram etc. But it's better to have an account with every social networking site out there. You don't wanna miss out on readers. It may seem overwhelming, but once it's done it's done. You can copy and paste the same info from each. This will just help you reach more readers.
5) FOCUS ON GETTING REVIEWS.
We all know the importance of reviews. Lots of reviews will sway readers to grab a copy. You want a mixture of good and bad (yes bad) reviews to add legitimacy to the book. Contact bloggers, look on Goodreads, ask friends and family, find reviewer websites. This requires effort if you are serious about your author career.
Good luck from Thomas Author Services!
1) DON'T SPAM.
Spamming is the worst thing you can do as a new author. You'll get a really bad reputation very quickly.
2) POWER OF HASHTAGS.
Many authors overlook this but hashtags increase visibility greatly. Your tweets, posts, shares, will be seen by a much larger audience by just adding a few hashtags: #read #book #amreading and more that relate to your posts.
3) THINK ABOUT YOUR TARGET AUDIENCE.
Again, most authors just promote willy-nilly. But if you don't know your target audience, how do you know who to target and how? Take a beat and research your target audience. This will help you determine where to promote, when, how much time to invest in the promotion, and what promotion would work best (advertisements, active promotion, newsletters etc).
4) HAVE A QUALITY PRODUCT WORTH SELLING.
Did you have your book professionally edited and proofread? Do you have an explosive cover? Did you take time on your blurb? Did you send out advance review copies? Did you devise a worthy marketing campaign and seek professional marketing help also? If you answered yes to all these, then you're set. If not, then it's back to the drawing board!
5) OFFER SOMETHING FREE AT FIRST.
Not a lot of authors want to do this, but freebies are a great way to get a reader's attention and get your work out there. If they like your work after you offered a freebie, then you can bet they'll invest in your next release.
Have two or three books available when you market. If you only have the one book available, there can be no additional sales (upsell). You'll be forgotten by readers. Have more content they can read while you are working on your next book. Because we all know that the best marketing tool is writing that next book!
Need an editor / proofreader? Prices start from just $100.00!
(WE OFFER A FREE 5-PAGE SAMPLE EDIT.)
Check out our affordable and professional packages:
Are you an author looking to increase book sales and author awareness? Or perhaps you need some proofreading / editing? Then hop over to our site for more details: